JOJO Tries Things

Sephora Virtual Artist

So, as you may have gathered, I really, really, really like Sephora. So I, of course, receive daily emails where they tell me about new products, offer beauty tips, and try to entice me into their lovely striped store to buy more of said products. Yesterday, my email looked like this:

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I figured why not take a look at the future of beauty buying! And you should join me…

We journey into the land of click-bait – selecting the little start now button and it asks I either upload a picture or take a new one. I start by trying to take a picture.

BIG MISTAKE. My face is round like a doughnut and there seems to be a double chin filter on MacBook Airs. THANKS A LOT, STEVE JOBS.

Anyway, I upload this first, just to see how it works:

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Turns out, not well. Although to be fair, if I’ve been drinking I end up with lipstick on my clothes by the end of the night kind of like the above picture. BUT still FUN: this is our first peek at what they have to offer. Along the right side is myriad of lipstick options – gloss! matte! high shine! satin! – we’ve got it all and from a wide variety of brands! Now, let’s try to get it on my face.


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Okay, so it’s a little better. Except I appear to be in some kind of beauty mug shot where the cops have tried to accuse me of stealing all the cherry Popsicles. It wasn’t me; I can’t go back to jail!

I start to toggle between the different colors, which is fun. It does actually show you a bit how a color will look on you. I’m still not sold on the quality of photo but cannot blame Sephora’s developers for a case of donut face.

In order to get the lipstick actually on your lips, select the little ‘Refine’ button next to your photo and you’ll have the opportunity to adjust here:

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Drag those lil dots around to line your lips and save. It helps…a bit. I still wasn’t loving how this looked so I decided to try it with an old picture, hoping I had better luck. Next up – Johnny Cash!

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Better…sort of. To be fair, I think I took this selfie as a joke because I was NYE shopping and my hair was dirty, hence the hat and sunglasses combo – I was practicing for when I’m famous, duh. Now, we see the lipstick is NOT actually on me BUT on through the magic of the app. So it does work to show you a color before you buy it. I messed around with the app a fair amount, trying on different colors and realizing just how many red lipsticks there are in the world that I will continue to purchase because WHY NOT.

It also gave me the opportunity to try colors I would never touch in reality. If you’ve ever wondered what the Wicked Witch of the West would look like incognito in Georgetown, wonder no more!

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So that’s that. You can toggle through different lipsticks, compare colors side by side and ultimately purchase products. The four snap comparison looks a little something like this:

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It was a fun little venture and infinitely easier to use than the tried and true method of apply, remove, apply or the oft ill fated lipstick test arm. If you’re even the slightest bit photogenic, you’ll likely have more luck than I did.

The Beast:

There’s no real definition between shimmer, matte and metallics on here. So I still recommend a trip to your local store, if you can. It definitely helps with choosing at least the color family for your skin tone! I’ll be interested to see if they begin to add more beauty product options onto the application.

Stay tuned if they do!

Big thanks to my coworker O for making the suggestion to write a post on this!

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